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Top 4 Reasons Why Small Businesses Need Digital Marketing Services?

 digital marketing company in Kolkata

Digital Marketing services In India have experienced growth in the use of digital tools across all online platforms. Here is how it can benefit small businesses in their trade.

The internet has a massive impact on people’s lifestyles, communications, and habits. The increase in internet usage, popularity of social media platforms, and  Using digital marketing agencies in Kolkata for your small business will open new opportunities and change the way you conduct your day to day activities. Gone are the days when the common concept was that only big banners gained from online marketing, but the truth is small business owners are leveraging the power of digital technology to expand their business, make a large customer base and dive more brand visibility. 

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Top 4 Actionable Strategies to Boost Facebook Engagement Rates

Speed Up Your Facebook Engagement

Are you worried to see the declining engagement trends on Facebook? Here are top strategies from the best online marketing company in Kolkata to combat the problem.

Today brands and businesses use social media platforms to advertise their products, engage with their customers, and increase their brand’s reach. However, Facebook’s organic reach and engagement has hit the bottom. This is definitely not a piece of good news for brands who use the platform for generating business. According to professionals from social media marketing companies in Kolkata, implementing some basic techniques to increase Facebook traction will help brands boost their engagement rates. 

According to BuzzSumo’s analysis of 880 million Facebook posts, the engagement rate has fallen by 20 percent since the start of 2017. This is definitely depressing as it is challenging to grow a Facebook page with declining engagement rates from the audience.  

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Instructions of Optimizing the Video SEO to Attract the Audience

The Advanced Video SEO Process to Drive the Traffic

The famous and reliable Digital Marketing Agency in Kolkata use Video SEO as a marketing tactic. The Video SEO extracts the audiovisual contents from the metadata.

Today’s world has become much more digitized than in the previous century. So it will be quite a smart act to use the digital platform for marketing their products. The best SEO company in Kolkata tends to use the familiar social media platform i.e. Facebook as their marketing platform. Many online marketing companies in Kolkata use all kinds of social networking sites like Google, Bing, etc. as a marketing platform where the business companies promote their product details and services on those social networking sites. On the other hand Search Engine Optimization (SEO) plays an important role in digital marketing.       

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Keeping Up With Social Media Changes and Trends: Simple & Easy Tricks

Stay Updated With the Latest Social Media Changes

Is it becoming difficult to keep in touch with the latest social media upgrades? Gain knowledge about its regular changes from social media marketing companies.

Having a strong and positive online presence is no longer a luxury but a basic necessity. Today being active on social media platforms has become a mandate for all brands. It helps to enhance interactions with the audience, generates leads, and spread brand awareness. Being in tune with the latest technologies, helps us guarantee the best service to our clients. Similarly being completely aware of the changes in the social media platforms let us get a clear knowledge of the evolving dynamics and use it to our business’s advantage. Thus the best social media marketing company in Kolkata advises you to devise a strategic plan to understand and adapt to the changes. 

Social media platforms like Facebook, Twitter, Instagram are always adding new features, deleting some, upgrading algorithms and the list goes on. It might be initially difficult to keep up with the changes but there is no point in lagging behind. The whole process of dealing with the new attributes need not be as cumbersome as you think. 

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How Does Paid Advertising on Social Media Work? Listing the Benefits

Social Media Advertising Strategy

Social media campaigns can be overwhelming for beginners. Thus contacting an experienced digital marketing service provider will be your best guide.

If you still have not got your head straight about social media advertising, you might be missing out on the bigger picture. Today all internet marketing agencies in India are advising every business to make use of digital channels and platforms to increase brand awareness and improve customer engagement. 

If you are new on the block and just commencing your new start-up business venture. It is obvious that you will not have the luxuries of multiple resources, unlike bigger companies. But with continued investments in social media platforms. You can easily find a way to save some precious amount and still get the desired results. 

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Business Advertising Campaign: Google Adwords Vs Facebook Ads

Difference Between Google Adwords and Facebook Ads

Are you using Google Adwords or are you inclined towards Facebook Ads? Want to get a clearer perspective? As the best Social Media marketing company now. 

Every online marketing company is aware of the powers and the scope of various advertising campaigns. When discussing search engine giant Google and the biggest social media platform, Facebook. You need to be completely aware of their multiple features for implementing in your business. 

If you are an entrepreneur or have your own niche business.  It is imperative for you to know the key differences between Facebook and Google Ads. So that you leverage each platform to the best of your abilities. 

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Importance of Facebook hashtags in Accelerating Organic Search

Facebook

Every brand wants to increase its organic search to have a strong foothold in the business world. Know what top SEO agency in India has to say about Facebook hashtag usage.

Will you be able to increase your organic search with Facebook hashtags? Are adding hashtags on Facebook posts the latest marketing gimmick or do they actually have an opportunity to widen your business reach? If all these questions are clouding your mind. Let professionals from social media marketing services give the correct information with Facebook’s current obsession with hashtags. 

Organic traffic forms an integral part of every business. It helps businesses and brands rank higher in the search results, increases the client’s trust and credibility in the organization, and also helps in inbound marketing. 

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Update Your Knowledge About Latest Digital Marketing Trends 2021

 Digital Marketing

Are you planning to strengthen your online presence with digital marketing services? If yes, learn about the emerging digital marketing trends of 2021 and their positives. 

The financial turmoil that brands and businesses faced during the worldwide lockdown due to the Covid-19 crisis led to massive disruptions. This global pandemic has been a key in changing business dynamics and their course. The only positive is more and more entrepreneurs, organizations and also, brands are relying on digital marketing services in Kolkata

Digital advancements have been successful in changing numerous lives across various industries and verticals. There has been an emergence of carrying out business through digital channels rather than physical stores. Thus the Covid era shaped a new marketing framework to generate more revenue, widen reach, retain current customers, and attract new ones. 

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Experience the Magic of Visual Storytelling: Instagram Marketing

How to grow your business via instagram

Is your business on Instagram? Congrats if it is a yes but thumbs down if not. With 1.1 billion active users, Instagram is great as per social media marketing companies.

Social media marketing companies in Kolkata are always on the go, creating and designing exclusive campaigns to ace the social media game. The marketers devise strategic plans to help brands reach new customers, promote their products and services, and also engage with existing customers to build brand awareness. 

With a shift from traditional marketing techniques to digital marketing, social media rules the bigger picture. It may sound overwhelming initially but the truth is using social media platforms have its own share of perks that exceed sales. 

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Online Advertising Options For Ecommerce Website: How You Can Benefit?

social media marketing- Gettraffic

Do you want to make sales for your ecommerce business? You should advertise your services well. Once you master the art, you will know how paid media benefits you. 

Digital shopping is trending this season as consumers are moving over from brick and mortar stores and spending more time on ecommerce websites and apps. So, if you have a running business that has a limitation to only physical stores, first and foremost you need to bring it online. Today without a positive digital presence, your business will garner more loss than profit. Additionally, if you want to make it successful, paid advertising forms an essential part of your ecommerce strategy. There are many budding entrepreneurs who still ask why to choose paid advertising. So, if you too are one among them, this blog is just for you. 

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