Category Archives: Digital Marketing Services

Smart Ways to match up with Google in the year 2017

One of the key success of online marketing is to match up with the terms invents by Google rather they did in 2017.  Google has changed a lot of things in their algorithm and it has resulted in many changes for preference as well as policies which all the Digital Marketing Company must know about it.  Thus, here are some ways through which you can keep it up with the changes done by the Google.

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  • Keep your Traffic Sources Diversified to Earn Genuine Visits from Google– There are many traffic sources invented through which you can earn lots of traffic. Video marketing is one such way through which you can get a lot of different traffic for your website. But, make sure that the video must be alluring so drive such a huge traffic. But, it’s not that you will promote your video on one single platform, it is the must that you should promote it on different platforms to drive larger audiences.
  • Sketch your Keyword Strategy Properly – There are actually many new elements which you can in Google’s page which will make your old page very hard to click into. In today’s trend, Google’s page has become really competitive. You will definitely face difficulty to get through many click rates than from your previous results. So do you not want to know the solution for it? It is important that you must change the strategy of your keyword stuffing. Also, it will help you to change the search result as well. Use different kinds of keywords research tools that include Google Ad words, Hub Spot’s Keywords App and much more.
  • Induce an Upgraded Link Building Strategy – Among the Online Marketing Companies in Kolkata, this is one of the points which need to be administered. Inbound link building is very important as it will help you to provide with a lot of traffic. But in order to build the link perfectly, there are many aspects which you need to look into – goals, tactics, metrics, strategy and much more. Thus, if you do all these systematically then your effort is definitely worth it. Thus, this one is of the most important reasons why the SEO experts or the marketers must know to balance between long and short-term investments.
  • Increase Search Engagement–  With the introduction of Google’s new algorithm, you can able to check the search engine rankings. It helps you to know that where your page in ranked in Google and different tools like click through rate and time-on-page contributes a lot to check your proper ranking. While engaging the customers always thinks that what your readers are trying to search. Also, make sure the website is designed in such a way where you can able to deliver the entire content wonderfully.

Efficient Practices to Make Your SEO URL Creditable

When you want to find any information about the structure of URL’s on the web it is seen that most of the people do not get enough information. But, it is important that you do the best practices to get maximum results in your SEO efforts. URL does play a crucial role when you actually do online promotion and there are some definite practices which you must follow in the pages you have created. The practice is more important when it comes to e-commerce stores where an SEO can find hundreds of URLs. A healthy URL means it becomes easier for Google or any other kind of search engines to rank your website in a better way. Here are some of the key factors which you need to look after:-

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Adjoin the WWW and the non- WWW edition of the domain – There is mainly two domain that is been indexed by the popular search engines – WWW and non- WWW. But to get the effective result it is important that you club up both the versions.

Better Readability score – All the technical elements which include the entire structure of the URL among it the most important aspect is that how efficiently the users are able to read the content. Accessibility is one of the major factors for ranking the search engines and also it gives a signal to the search engines to determine visitors of each page. The URL has to be very clean as well as users should properly understand it. Continue reading Efficient Practices to Make Your SEO URL Creditable