Category Archives: Facebook marketing

How To Create Appealing And Engaging Captions For Facebook

Facebook marketing company in Kolkata

Your Facebook posts are incomplete without a gripping caption. So, we urge you to read to gain tips from digital marketing companies in India in creating engaging captions.

A social media caption has the power to make your post reach a wider audience, generate likes and comments, and increase your account’s visits. Furthermore, engaging captions provide the chance to build a stronger relationship with your audience. When you are trying to create an impactful and engaging post on social media platforms like Facebook, it sometimes becomes challenging. Every Facebook marketing agency near you is of the opinion that the captions can attract social media followers and convert them into customers. 

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Top 4 Actionable Strategies to Boost Facebook Engagement Rates

Speed Up Your Facebook Engagement

Are you worried to see the declining engagement trends on Facebook? Here are top strategies from the best online marketing company in Kolkata to combat the problem.

Today brands and businesses use social media platforms to advertise their products, engage with their customers, and increase their brand’s reach. However, Facebook’s organic reach and engagement has hit the bottom. This is definitely not a piece of good news for brands who use the platform for generating business. According to professionals from social media marketing companies in Kolkata, implementing some basic techniques to increase Facebook traction will help brands boost their engagement rates. 

According to BuzzSumo’s analysis of 880 million Facebook posts, the engagement rate has fallen by 20 percent since the start of 2017. This is definitely depressing as it is challenging to grow a Facebook page with declining engagement rates from the audience.  

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Positive Effect of Facebook Algorithm On Social Media Marketing

Understanding  Facebook Algorithms can prove to be beneficial for your business. Know from a digital marketing company in Kolkata, how you should rectify your marketing campaigns. 

In January 2018, marketers witnessed a massive change in Facebook algorithms. The consequence? Brands and businesses saw a nosedive in their traffic.  Let a professional social media marketing company give you the best insight into the number game and update you with Facebook’s latest algorithm trends.

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How Facebook Marketing Can Be A Boon To Your Business?

 Facebook marketing

People are more socially active than ever before, businesses can use this opportunity to increase and strengthen market stands.

Facebook marketing is a way to promote in a highly effective manner. Social media is the most powerful platform that can actually transform your business positively. Facebook Marketing is one of the extremely influential online advertising techniques used by over three million companies. The average conversion rate of businesses that campaigned on Facebook is 12.54%, which is actually quite impressive. There are several industries that are taking benefit of Facebook lead generation campaigns. According to a recent survey fashion, e-commerce, food industries are the topmost businesses that have achieved a 100% success rate.

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