Category Archives: local search engine optimization

Clever Ways How Businesses Can Optimize Local Marketing And Sales!

Are you a local marketer who just wants to increase its sales? Here’s your chance to do so because the best local SEO service in Kolkata suggests tactical tips. 

Local marketing or location-based marketing refers to the optimization of websites and online advertising. The aim is to help drive foot traffic as well as awareness in local regions. Thus, if you want to become an excellent local marketing agency in Kolkata, you must think differently. 

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How To Rank Higher In Local Search Using Google My Business?

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Google My Business lets local businesses connect with their audience to boost online marketing. Read to know its benefits from local marketing agencies, Kolkata

Every business- small or big, needs targeted visibility on Google. There are many tools and features that Google provides for small businesses and startups. For example, Google my business listings are a free and easy-to-use tool that you can use to manage your business’s presence online. According to professionals working in top digital marketing agencies in Kolkata you can leverage this powerful tool to make use of a location-based strategy for your business. 

This powerful listing is a dynamic snapshot of your business that brings your brand to the limelight and helps you find potential customers easily. An accurate, on-point account will gain more clicks than an incomplete one. Information from your Google Business Profile may appear in Google Search, Google Maps, and Google Shopping. Hence, Google My Business complements a brand’s already-existing website by giving it a public identity and presence with a listing on Google. 

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What You Need To Know About Local SEO & Google My Business Listing?

local seo service in kolkata

A SEO service Agency in Kolkata makes sure that your website is optimized well in google my business. Which will drive more traffic, increase sales, and will bring more conversions. 

Local SEO service refers to the process of ‘optimizing’ your online presence to attract more business from relevant local searches.  It helps to increase your online visibility by mastering some tricks and strategies. Few statistics prove how local search contributes to business growth:

  1. 50% of the public who did a local search on their phone went to a physical store within the same day.
  2. 34% of people also went to a store by doing a local search on their tablets and computers.
  3. 18% of local SEO enables one sale within a day.
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Discussing What Is Local SEO And Why Are Local Searches Relevant?

local marketing agency

Want a local marketing agency in Kolkata to provide local audiences for your online business? First, you need to understand local SEO and its importance.

What Is Local SEO?

Local search engine optimization is that branch of SEO which deals with the optimization of a website to be found on local search results. Most  SEO services in Kolkata utilize these strategies. You can easily understand with a simple everyday example:

  • We often search on google: best restaurants near me
  • Lawyers near me
  • Doctors near me, etc.

In simple words, local SEO focuses on emphasizing the efforts given by local brick-and-mortar businesses. The additional benefits are on-page optimization and link buildings with target clients. 

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Essential Factors Requires To Boost Local Search Rankers

Online visibility has become one of the key factors to boost traffic to your website and it is considered to be more important than its physical location. Moreover, the stores which are not much known for their physical location surely needs to depend on local search rankings to stay on Google map.

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How can you boost your local search?

There are various reasons requires to increase your local search visibility and to do this wonders local search engine optimization efforts needed the most. It is really a tough job to run a business smoothly but if the local keywords are maintained properly then definitely the work seems to be much easier. Here are some important factors which you must consider to boost your local search:- Continue reading Essential Factors Requires To Boost Local Search Rankers