
Semantic search is a new concept in SEO service in Kolkata. It refers to the data searching technique where a search query aims at finding the intent of keywords.
Intent and content are two important terms in Semantic search. Intent refers to the term a user searches for and content gives meaning to any search. Let’s know more about semantic search from the biggest SEO service agency in Kolkata.
2 Most Important Components In Semantic Searches
- Knowledge Graph
One of the first and undoubtedly the most significant steps by Google was the creation of Knowledge Graph. Google made the first introduction of the concept of things and not strings. The knowledge graph is a massive database including tons of data relevant to public domain information. These may include bits and pieces of data from everywhere.
- Search Entities
Search entities are an integral part of semantic search as they allow the bots to comprehend the user intent query. Especially, when mapping lots of verified sources for an answer. This, ultimately, indicates the importance of developing your unique semantic entities. This is where structure data comes into play. If you use it correctly, structure data can convey more data about a website to both, the search engines and the users.
Continue reading What is Semantic Search And How You Can Take Advantages Of It?