The best SEO service company in Kolkata can continue scaling businesses with effective techniques. Here are some of the top Google ranking factors. 

Digital marketing allows you to refine your target market by structuring your campaign in such a way that it caters to a niche audience. Traditional marketing charges you on the basis of the overall reach of the campaigns and not your target audience. With a digital approach, also, you can refine your reach based on age, location, interests, spending habits, etc. 

Search Engine Optimization is a dynamic field that continues to evolve more and more rapidly. Google keeps constantly adding new practices in its ranking algorithms which marketers should take into consideration. SEO service providers in Kolkata are therefore advising new business owners to be abreast of all the changes that will affect their website ranking on the SERPs.  In the initial days, there was a concept of keyword stuffing unnecessarily,  tweaking back-end code, and spamming links in order to rank well for the keywords. However, much to everyone’s dismay, Google stamped out those practices quickly.