Discussing What Is Local SEO And Why Are Local Searches Relevant?

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Want a local marketing agency in Kolkata to provide local audiences for your online business? First, you need to understand local SEO and its importance.

What Is Local SEO?

Local search engine optimization is that branch of SEO which deals with the optimization of a website to be found on local search results. Most  SEO services in Kolkata utilize these strategies. You can easily understand with a simple everyday example:

  • We often search on google: best restaurants near me
  • Lawyers near me
  • Doctors near me, etc.

In simple words, local SEO focuses on emphasizing the efforts given by local brick-and-mortar businesses. The additional benefits are on-page optimization and link buildings with target clients. 

Relevance Of Local Searches:

Few statistics prove how local search contributes to business growth:

  1. 50% of the public who did a local search on their phone went to a physical store within the same day.
  2. 34% of people also went to a store by doing a local search on their tablets and computers.
  3. 18% of local SEO enables one sale within a day.
  4. 60% of American Adults make searches for product information and services on their smartphones and tablets. 
  5. 1 in 3 searches was seen on a smartphone just before entering the stores. 

This indicates the necessary contribution of local searches in the everyday lives of people. Local Search engine optimization works as a bridge between the interested buyers and sellers.

Who Makes Benefits from Local SEO and Why?  

  •  Lawyers And Law Firms make the most use of local searches. The reason is whenever someone makes the search, there is a calling option directly shown on the mobile phone. This helps them to directly contact potential clients who are willing to pay their charges. 
  • So, when a client makes the search from their smartphone, the local SEO will push the lawyer on top of the search results. This is one successful attempt done by the best local SEO companies
  • Moreover, the local searches also benefit doctors and medical staff. During this time, when there is a risk of viruses and infections everywhere, people prefer to do a medical check-up or treatments at home.
  • So, when someone searches for a doctor near me, the local search provides the best results by showing the most popular doctors in the area. 


If you want to enable local SEO for your business, then contact the best local marketing agency in Kolkata, Get Traffic. They give extraordinary ideas by which you can easily reach your target audience and deliver them the services they need. Get in touch with them today to experience premium SEO experiences.