When you want to find any information about the structure of URL’s on the web it is seen that most of the people do not get enough information. But, it is important that you do the best practices to get maximum results in your SEO efforts. URL does play a crucial role when you actually do online promotion and there are some definite practices which you must follow in the pages you have created. The practice is more important when it comes to e-commerce stores where an SEO can find hundreds of URLs. A healthy URL means it becomes easier for Google or any other kind of search engines to rank your website in a better way. Here are some of the key factors which you need to look after:-
Adjoin the WWW and the non- WWW edition of the domain – There is mainly two domain that is been indexed by the popular search engines – WWW and non- WWW. But to get the effective result it is important that you club up both the versions.
Better Readability score – All the technical elements which include the entire structure of the URL among it the most important aspect is that how efficiently the users are able to read the content. Accessibility is one of the major factors for ranking the search engines and also it gives a signal to the search engines to determine visitors of each page. The URL has to be very clean as well as users should properly understand it.
Try to avoid different and relative URLs– It is advisable that every SEO should opt for a static URL that looks good and should not opt for any dynamic one which won’t give the user a clear idea about the related topic. To get the best SEO services it is important that you should opt for static URLs that must contain all your keywords. It helps the user to find what the page is all about by just looking at the URLs name.
Make an XML Sitemap – In normal terms, there are many URLs contained in the list that you must submit to the search engines. But it is important that the companies who are providing digital marketing services must not mix up with an HTML based sitemap. The XML sitemap is specially created for search engines. Also using this sitemap serves two major purpose – Firstly, search engines are able to find the pages very easily and secondly, search engines requires sitemap to use as a reference especially when they are choosing canonical URLs on the site.
Always try to insert keywords in the URL – This is really important that every SEO expert must include keywords in the URL because it actually increases your page rank. Another important factor is that placing the keyword in the URL will help the reader to provide a basic idea about the web page.