How Can You Change Social Media Leads Into Sales? Easy Tips & Tricks

social media marketing

Unable to sell your products and services? Use the power of social media marketing tips to gain customers and increase your brand’s reach. 

Today a vast majority of people use social media networks making it a critical part of any business strategy. Making people aware of their brand is crucial to every business and social media is the best way to connect with people who will love your brand. Thus, with the help of social media marketing services in Kolkata, brands are now revamping their online marketing strategies to make customers aware of their products and services. In this respect, social media channels are the go-to options to increase brand reach. 

However, you can have millions of followers on your social media platforms but if those leads are not converting into sales, then we are afraid to tell you that you are stuck. 

Social Media Marketing Tips

1. Turning Strangers To Customers: Social Media Conversions

  • Strangers. These are people who are ignorant of you or your product and services.
  • Prospects. They have come across your brand on social media and read your posts because they developed an interest in your business.
  • Leads. With an intention of knowing more about your brand, they connect with you using an email id, or phone number, etc. 
  • Customers. They want to avail of your services and you have become successful in closing the sale. 
  • Promoters. A satisfied customer will take this extra step and promote your business to other people, helping you quickly drive even more conversions.

2. Lead Magnets

If you are still not using lead magnets in social media, it is about time that you start right now. Social media marketing companies in Kolkata advise businesses to leverage lead magnets for further reach. 

A lead magnet is something you give away for free in exchange for someone’s contact information. So, you need to understand what your customer is in need of, and then offer it to him for free. You may also consider offering discounts for your business. Keep trying different things until you find something that converts well. Here’s a list of some lead magnets you can try:

  • Checklist
  • Product sample
  • Cost calculator
  • Planner
  • Tutorial
  • eBook
  • Guide
  • Printable
  • Exclusive content
  • Webinar
  • Local event ticket giveaways
  • Contest

3. Call-To-Action

Everyone is on social media and it is buzzing with too many activities. Getting attention becomes difficult as a result. Having a clear CTA is arguably the most important part of any sales copy. This is where you communicate the action you would like the viewers to take. An important fact to keep in mind is you are not the only person running a business in the industry. 


There are many reasons why there is such a huge demand for Social Media Marketing agencies in Kolkata like GetTraffic. It is responsible for bringing credibility, product awareness, live customer communication, and much more. Therefore, there is a good reason for all digital marketing service providers in Kolkata to include social media in their strategies.