Instagram is a wonderful place online. You can achieve a lot with the correct strategy. All you will need is the guidance of a reputed social media marketing agency in Kolkata.
Ever since Instagram came into existence, it has quickly become a popular place where users can post videos and pictures. Now, with the advancement of features, it is the most famous social media platform in the world. Reports state that there are more than 850 million users who are active on Instagram per month.
Over 80 million posts surface each day on the platform. The average amount of likes generated is close to 2 billion daily. According to social media marketing companies in Kolkata, being an Instagram influencer is a serious career option now. Therefore, more and more people are becoming active in it. If you carefully observe, then you will see influencers gain a large number of followers. This proves that they are aware of the marketing game.
Using Instagram For Business Growth
- Attract Engaged Traffic:
It is no surprise to know that Instagram content drives more engaged traffic than other visual social content from YouTube or Pinterest or any other social channel. Research shows that when comparing time-on-site from various social channels, Instagram beats out other sites like Facebook, Pinterest, YouTube, Reddit, and more.
- Instagram Photos Build Trust:
In general, content from a celebrated shopper’s experience influences a buyer’s purchase decision. Customers want to see photos and videos specifically from past customers. The better reviews they get, the more are the chances of their buying that particular product from the respective brand.
- Reusing Marketing Materials:
Instead of creating endless content, you can be smart enough to reuse ecommerce photos in your ecommerce marketing plan. This will save you time and additionally helps you gather more engagement.
Thus, social media marketing, be it Instagram or any other platform, its importance is huge. Social media agencies in Kolkata are always on the go, creating and designing exclusive campaigns to ace the social media game. The marketers devise strategic plans to help brands reach new customers, promote their products and services, and also engage with existing customers to build brand awareness. So, the advantages of social media marketing include:
- With more online visibility, building customer loyalty is easier than ever. As more and more people are online and more connected there, it becomes a good business case just like yours, to make a profit.
- By branding, and advertising your products and services on social media, you can create awareness for your business. It becomes much easier to spread the positive word for your brand than waiting for the audience to come to know.