How To Rank Higher In Local Search Using Google My Business?

google my business profile optimization

Google My Business lets local businesses connect with their audience to boost online marketing. Read to know its benefits from local marketing agencies, Kolkata

Every business- small or big, needs targeted visibility on Google. There are many tools and features that Google provides for small businesses and startups. For example, Google my business listings are a free and easy-to-use tool that you can use to manage your business’s presence online. According to professionals working in top digital marketing agencies in Kolkata you can leverage this powerful tool to make use of a location-based strategy for your business. 

This powerful listing is a dynamic snapshot of your business that brings your brand to the limelight and helps you find potential customers easily. An accurate, on-point account will gain more clicks than an incomplete one. Information from your Google Business Profile may appear in Google Search, Google Maps, and Google Shopping. Hence, Google My Business complements a brand’s already-existing website by giving it a public identity and presence with a listing on Google. 

Why Do You Need To Optimise Your Google My Business Profile?

  • More and more customers will start interacting and engaging with your businesses through your Google Business Profile than your website. So, we are sure you will not want to lose out on them. To make your customer’s experience a seamless experience, it is mandatory that you optimize your profile for quality engagement and conversions.
  • The best local SEO service providers in Kolkata are of the view that if you want to increase your local search engine rankings, optimization is the key. Optimising your Google My Business (GMB) Profile sends these signals to Google to rank you higher in local results. This will result in more engagements, interactions, and finally conversions for your business. 

What Are The Positives Of GMB?

  • It Is Free Of Cost: There is nothing better than gaining something without having to be. One of the best features of GMB is that it comes absolutely free. All you need to do is to sign up, fill out your profile with all the needed information such as contact numbers, a website, pictures, location, etc. Once you complete everything, you are ready to use it for your business’s convenience. 
  • It Is Extremely Visible: GMB is the most crucial determining factor of Google’s local pack rankings. If your target is to connect to your audience, the people who are within your service area are the ones you need to focus on. Verifying, updating, and optimising your online information through Google My Business can help.


Let your online presence grow with GetTraffic, the best local marketing agency in Kolkata. They provide end-to-end solutions to scale up your business. And also grow your audience ten times over by implementing the latest marketing tools.