LinkedIn Marketing: How Can You Achieve Your Digital Goals?

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Haven’t started LinkedIn marketing yet? Then you are missing opportunities to achieve your desired goals. Take advice from digital marketing companies to grow your LinkedIn reach.

With 660 million registered professionals, Linkedin is one of the largest platforms B2B marketers can tap into. At its most basic level, Linkedin allows you to set up a personal profile and connect with professionals from different communities. This helps to generate leads and use it as a marketing tool to drive website traffic and generate brand awareness. Thus, the right Linkedin marketing strategy can work wonders for your personal brand and help it grow exponentially.  Know what digital marketing companies in India have to say about using LinkedIn to your own advantage. 

Why Are Marketers Taking A Keen Interest In Linkedin Marketing?

For the uninitiated, it is important to understand at first why they should choose LinkedIn marketing to promote their business? And what are the benefits that it offers? 

  • In comparison to Facebook, this professional social media platform generates 277% more leads.
  • LinkedIn almost accounts for 80% of B2B leads and it also attracts 50% of the total social traffic coming to B2B sites.
  • Digital marketing agencies in Kolkata specifies that the platform has been helpful for 45% with customer acquisition. 

How To Dominate Linkedin For Better Organic Reach?

  • Publish More Content: If you want to get noticed, you need to be consistent and patient enough to post your content. Hence, do not stick to the old idea that only one post is enough. You can increase the number provided it adds value to your readers. 
  • Cross-Promote Your Linkedin Post: If you are new to Linkedin and worried about how to grow your reach, we have a solution. Make use of your other social media accounts like Instagram, Facebook or Twitter to get noticed. The best Social media marketing companies in Kolkata suggest posting content there to encourage people to connect with you on Linkedin. 
  • Engage With Your Connections: React on others’ posts, leave a thoughtful comment. This might spark a conversation with people who are from your field. Additionally, you get more exposure.
  • Have CTA On Your Posts: Each of your Linkedin posts should have Call To Action Buttons to drive the desired response. Tell them to either comment, like, share, DM or visit your website link. This will make sure that your connections know exactly what to do after consuming your content. Thus, you get more engagement.

So, to drive profitable traffic, generate more clicks, and engage with prospective clients, contact the best digital marketing service company in Kolkata, Gettraffic. For more Instagram marketing tips reach out to them and be sure to get positive results.