The best SEO service company in Kolkata can continue scaling businesses with effective techniques. Here are some of the top Google ranking factors.
Digital marketing allows you to refine your target market by structuring your campaign in such a way that it caters to a niche audience. Traditional marketing charges you on the basis of the overall reach of the campaigns and not your target audience. With a digital approach, also, you can refine your reach based on age, location, interests, spending habits, etc.
Search Engine Optimization is a dynamic field that continues to evolve more and more rapidly. Google keeps constantly adding new practices in its ranking algorithms which marketers should take into consideration. SEO service providers in Kolkata are therefore advising new business owners to be abreast of all the changes that will affect their website ranking on the SERPs. In the initial days, there was a concept of keyword stuffing unnecessarily, tweaking back-end code, and spamming links in order to rank well for the keywords. However, much to everyone’s dismay, Google stamped out those practices quickly.
Google Ranking Factors for 2021
- Engaging Content Is Ruling The Internet: A well-planned content marketing strategy is a methodical process that you can start anytime to capitalize on current consumer habits to grow your business. There is no better way to add value to your customers than by educating them. With the right content, your prospects will increase their knowledge about the services your business offers. The more factual, informative, engaging the content is, the more is its chance to rank up higher on Google.
- Backlinks: Backlinks remain one of the most important ranking signals in Google’s search algorithm. To increase the credibility of any new website, backlinks are one of the most powerful Google search engine ranking signals. A link from a site that has greater domain authority carries more weight than any local blog. The more links you have from multiple high-authority domains, the better is your chance to rank well for top keywords.
- Mobile Prioritization: The popularity of mobile devices cannot go unnoticed. Google always prioritized and emphasized the importance of optimizing websites for mobile users. The shift from desktop users to mobile users has been pretty massive. Marketers should leave no stones unturned to twerk their strategies to accommodate this.
One of the trusted SEO service agencies in Kolkata, Gettraffic provides you the best solution. It has the best digital marketing strategies to help your business grow and help them rank on search engines. So, contact them ASAP!