Reasons For Increasing the Costs Of Facebook Ads In India

Digital Marketing companies in Kolkata

The Social Media marketing agencies in Kolkata are getting worried about the increase in the cost of Facebook Ads. There are numerous reasons for increasing the cost of the advertisements that are posted on Facebook. Continue to read.

Facebook is one of the most activated social marketing tools. Most people, all over the world, have at least an account on Facebook. So it can be a useful marketing tool. The Digital Marketing companies in Kolkata also deal with social media marketing. They prefer Facebook and Instagram as their social media marketing tool. The Social Media marketing agency in Kolkata uses Facebook and Instagram to promote their client’s brands or products. Posting social media is more cost-effective and inexpensive than other marketing tools. On the other hand, the most famous social media tools help to reach the highest audiences. The advertisers post numerous advertisements on Facebook to get the highest reach to the ideal audiences.

The cost of posting the product’s details and brands on social media depends on the product’s popularity, acceptance, etc. But it has to say that the social media marketing cost is cheaper than the other marketing costs. 

Price of Facebook Ads in India:-

  • The advertising cost on Facebook ads has been increasing in 2018 due to its popularity. It has been double after 2015 and the buying power and Return on Investment have also been increasing.
  • With the increase in advertising costs, marketers may be worried. Because most of them may be unable to promote the brands by paying that sufficient money. But they have to understand that the numbers of competitors are also increasing. And they are also working in the same locations.
  • One of the main reasons for increasing the cost of Facebook Ads is the revenue. Those will target more audiences, they will generate more revenues. So other companies are investing more money to promote their brands than some particular companies.
  • There is an option on Facebook called ‘My Recommendations’. It opens several options that immediately increase the acquisition costs of the advertisements. 
  • The companies need to sell specific amounts of products to liquidate the acquisition cost. For example- If a company has picked up 2000 leads which cost 5 rupees each, then the total acquisition will be 10000rupees. When the company sells the product 1000 rupees each, then it needs to make up 10 sales out of 2000 leads.

GetTraffic’ is one of the most efficient and famous digital marketing companies in Kolkata. They provide social media marketing with the best consultations and affordable costs. To know in detail, look into their website- ‘’