SEO Tips: Introducing Different Types Of Keywords To Boost Conversion

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SEO service agencies in Kolkata are therefore advising new business owners to use different types of keywords that will affect their website ranking on the SERPs.

Search Engine Optimization is a dynamic field that continues to evolve more and more rapidly. Google keeps constantly adding new practices in its ranking algorithms which marketers should take into consideration. The experts from the best SEO service companies in Kolkata advise using different types of keywords at each stage of the funnel to target your audience and turn them into your customer. 

Lets Discuss About Different Types Of Keywords For SEO

Short-Tail Keywords:

These or phrases consist of 1-2 words that are really generic; e.g. “dress”, “shop”, and “coffee”. When someone types short-tail keywords into a search bar, the information is not specific. For example when you type in “shop”, it is not clear what you want to shop for. Or where do you want to shop or any particular store you are looking for. Although short-tail keywords bring higher traffic, their conversion rates are lower than more focused keywords. Getting the top spot on the search engine results pages (SERPs) for a generic keyword is extremely difficult, if not impossible. So, if you want to increase your chances of securing a customer, you need to go beyond the usual. 

Long-Tail Keywords

These are keywords with 3 or more words that are more specific and give clear information. Phrases like “best coffee brand in India” or “ red dress under 1000” narrow down the search results and give you more specific results. In comparison to short-tail keywords, long-tail are easier to rank for due to having lower organic competition. The search volume for this type of keyword is smaller, but the possibility of conversion substantially increases.

Branded Keywords

These are the third type of keywords containing the name of your brand or business. If someone types into a search engine a keyword with your brand name, it means they already know your brand. But now they want to  know something else, such as: where you’re located, or read something about you. Therefore, you may think they’ll find you without your efforts to rank high. This, however, is not always the case. Your goal should be to rank no. 1 for your brand name, especially if it’s not unique.

One of the trusted and the best SEO companies in Kolkata, Gettraffic provides you the best solution. It has the best digital marketing strategies to help your business grow and help them rank on search engines. So, contact them ASAP!