Do you want to know the difference between a B2B and B2C content marketing service in Kolkata? Then, read this blog and know significant facts to consider.
Both B2B and B2C marketing have a lot of differences among them. The best digital marketing company in Kolkata has various channels for messaging and marketing. To understand this more precisely, we must get an in-depth review of the four main differences between them.
Key Differences Between B2B And B2C Content Marketing
- Consumer motivation
In the case of Business-to-business marketing, the goal remains to be educated with the expertise. Furthermore, your expertise and efficacy are the most valuable aspects for a consumer. Since they are also largely driven by statistics, make sure to share your success story with the team.
On the other hand, B2C users are mostly driven by their emotions. They desire satisfaction and entertainment with their purchase. Your product or service must have an answer to their individual needs or concerns.
- Content strategy
In a B2B setting, the key aim is ROI. Factual data, tangible features and the numbers you offer are significant. What makes you win is appealing complex data and emotion. Additionally, stories can be beneficial for a B2B environment because it is a part of your content marketing strategy.
The primary drivers of B2C content marketing practices include website content, blog posts and social media posts. Moreover, the best content marketing campaigns include stories told strategically.
When it comes to persona, B2B marketing usually focuses on a small collection. However, they must value the same thing. Thus, your content marketing efforts focused on B2B must again focus on elements like trends, ROI and data.
On the other hand, B2C marketing generally focuses on different groups of consumers. This means that B2C needs to account for a lot of different personas. For example, when you sell protein supplements, you need to look for all categories of bodybuilders.
- Decision-making procedure
B2B consists of a lengthy decision-making procedure since it includes more stakeholders than B2C. The former also need to invest time in building a partnership with the potent buyer.
However, B2C asks for a relatively shorter decision-making procedure. Here, you will have to speak to one person, or two at most. Further, B2C primarily sell to consumers who are likely to make a purchase at the moment. All you need to do is catch the attention of your target audience and generate the immediate product requirement.
Head over to the best digital content agency in Kolkata, Get Traffic. They have a team of dedicated professionals who promotes both B2B and B2C content marketing service in Kolkata. With them, you do not have to worry about your content marketing strategies. Thus, what are you waiting for?