The Growth Of SEO Practices And Trends In The Recent Years

seo service

SEO plays an integral role in making your brand visible to your target audience. Get to know-how growth of SEO trends emerged and their role in digital marketing. 

In today’s world, having an online presence in the marketplace ensures that we are up to date with the marketing world. With billions and billions of people using the internet, having an online presence of your business paves the way to reach those billions of people with ease. The best SEO service company in Kolkata makes sure that your business website is optimized well which will drive more traffic, will increase sales, and will bring more conversions.

Growth of SEO And How It Evolves Over The Years?

  1. In the initial days when Yahoo and Google stepped in to improve and simplify data indexing and delivery, marketers then used any practices in the name of SEO. Right from keyword stuffing, excessive tagging, too spammy backlinks to generate high rankings in search. As time went by, Google took charge of developing a more level playing field for brands and content producers to earn rankings. This was the time when there were new updates, rules, and codes that aimed to improve the ranking system. In addition, the birth of local SEO helped connect users with valuable information near them such as maps, locations, store hours, & mobile results.
  2. A massive change in SEO structure occurred when Google enforced stricter regulations on keywords, content quality, and over-optimization. SEO service providers in Kolkata had to prioritize user-focused content. Moreover, with the growing popularity of social media, social results became a driving force to boost content visibility. 
  3. Currently, this age of digital marketing has become much more strategized and focused on mobile accessibility and local search. Websites lacking mobile optimization have little to no chance of winning the SEO game. Segmented content, optimized for the device and also user intent, offers the greatest opportunity to increase search authority by-
  • Making relationships
  • Leveraging long-tail keywords
  • Building links

Final Words

Organic traffic forms an integral part of every business. It helps businesses and brands rank higher in the search results. It also increases the client’s trust and credibility in the organization. SEO helps in inbound marketing. In this respect, let your online presence grow with GetTraffic, the best SEO service agency in Kolkata. They provide end-to-end solutions to scale up your business. And also grow your audience ten times over by implementing the latest marketing tools.