Upcoming Mobile Marketing Trends That Are Forecasted In 2022

It’s never too late to incorporate recent trends into your mobile app marketing service Kolkata. Read this blog to know more about popular mobile marketing trends. 

As a matter of fact, various changes in the digital marketing agency Kolkata are changing the landscape of mobile marketing. It shapes the way we utilize mobile marketing in various ways. Let’s know more about it. 

Top 4 Mobile Marketing Trends In 2022

  • The higher number of mobile-optimized emails

It is an age-old practice to use emails for mobile devices. For example, reducing image sizes or designing makes it easier for people to scroll and see the content. You can also use short paragraphs or bullet points to make your content more scannable. Experts suggest that mobile-optimized emails will become more common in the coming years. Moreover, they expect mobile-first design to become the ultimate one. 

  • Mobile games as marketing tools 

A lot of consumers are no longer recipients of traditional advertising forms. This means some are very likely to acquire on board with messaging that gives them a fun experience. For instance, recent research found that there was a 12 per cent increase in consumers playing mobile games. Especially since the beginning of the Covid-19 pandemic. 

A mobile product can drive in-store traffic if used in the correct way. Furthermore, mobile games are not accurate for all industries to optimize as marketing strategies. However, for some, they resonate with the target market. 

  • Mobile marketing and the use of metaverse 

As soon as Facebook announced Meta as its parent company, it expected more or less future interactions. People interact with their brand while exploring this new feature of the metaverse. It consists of a hypothesis which further blurs the boundaries between the real and the virtual. For instance, an individual may strap on a VR headset for shopping at a store rather than visiting a physical one. They will not even navigate to a brand’s website. 

  • Mobile replaces direct mail for advertising locally

Specifically, mobile advertising will be most commonly in use for engaging local advertising. Industries are intending to allocate more than $34 billion for it. On the other hand, direct mail local advertising lies in the second position. 

Moreover, marketers put aside an estimate of 1$33.4 billion for this plan. It irons out the collective plans of players. There is not much difference between the two methods of local advertising. Still, it is important to look at how industries will capitalize on both. 


These are the upcoming trends to witness in any mobile advertising agency Kolkata. To know more about this, head over to GetTraffic. It is the best digital marketing agency Kolkata because of its highly valuable services.