Are you planning to strengthen your online presence with digital marketing services? If yes, learn about the emerging digital marketing trends of 2021 and their positives.
The financial turmoil that brands and businesses faced during the worldwide lockdown due to the Covid-19 crisis led to massive disruptions. This global pandemic has been a key in changing business dynamics and their course. The only positive is more and more entrepreneurs, organizations and also, brands are relying on digital marketing services in Kolkata.
Digital advancements have been successful in changing numerous lives across various industries and verticals. There has been an emergence of carrying out business through digital channels rather than physical stores. Thus the Covid era shaped a new marketing framework to generate more revenue, widen reach, retain current customers, and attract new ones.
Here are the Latest Trends in Digital Marketing:-
1. The Popularity of Artificial Intelligence:-
A majority of companies and marketers are implementing AI in their business strategies to make it more accessible to clients, improve communications, analyze the available data, and predict customer behavior. AI has become a reliable tool for marketers as it influences customers’ choice by giving relevant recommendations.
2. Using Video Advertising:-
Video advertising campaigns are becoming the talk of the town. According to a recent report, video ads make up nearly 35% of all ads online. Today consumers find videos more interesting as these have a greater impact in a short span of time. According to digital marketers, with video advertising you can hold the attention of your audience, you can control the narrative and make it captivating. It highlights the key marketing points explaining the products and also, services correctly to the audience.
3. Google Verified Listing for Local SEO: –
Local business listing on Google is an online profile that contains your business name, address, and phone number, and also, other relevant information. This helps to improve your search ranking, SEO services, enhance customer support, reach a wider audience, boost sales, traffic, and also, most importantly helps in establishing your brand for business support.
4. Voice Search Optimization: –
Voice Search feature of Google has taken the internet by storm. If you want your business to be easily found on Google. It is best to fine-tune your SEO strategy and optimize your voice search. Today the value of time is immense, and people try to save it as much as possible. Therefore instead of typing their lengthy questions, searching through voice search is a far more convenient option. Also, make a lasting impression of your brand on all digital platforms.
Let your online presence grow with GetTraffic, also, the best digital marketing company in India. They provide end-to-end solutions to scale up your business and grow your audience ten times over by implementing the latest marketing tools.