What Are The Most Significant Trends For Social Media In 2022?

social media marketing trends

If you own a social media marketing service Kolkata, then you must know about these social media trends. 2022 is the year of social media. So, continue reading. 

Possibly, every social media marketing agency in Kolkata is following top trends. All of them aim to create unique social media marketing strategies. Simultaneously, here is your chance to fit social media trends into your strategy and make your business popular. 

Crucial Social Media Trends For Businesses In 2022

  1. Shoppers want to make a direct purchase

Before the pandemic, eCommerce was just a flashy opportunity. But this situation has reversed now. A number of professionals predict that social commerce can reach upto $80 billion by the end of 2025. A number of social networks have begun incorporating an in-shopping option. The most classic examples include Facebook, Pinterest, Instagram and Youtube as well. All you need to do is make the customer experience visually appealing. 

  1. More preference for texts over calls 

As a matter of fact, customers now want to communicate with your brand via text messages. Between halting global supply chains and lockdowns, shoppers have more questions about products. It is a disadvantage that maximum organizations do not deliver effective customer service over social media yet. Begin by devising a social media customer support strategy. Further, develop network-specific response templates for FAQs. 

  1. Taking the help of your creators for outsourcing engagement tactics

For more than a decade, the creator economy is going around. However, it witnessed a massive boom during the pandemic when people were willing to diversify their income. And this is not only about the millionaire Youtube stars. It is common for folks to monetize their hobbies as well. Social networks tend to drive and respond to this boom with several monetization options. 

  1. Learn paid advertising quickly

Even if you don’t do ads, you may need to learn paid advertising. Because this social media trend is both fruitful and cost-effective. Small to big businesses claim that the decline of organic reach is their topmost challenge. The pandemic has already caused some ups and downs for social media advertising. 

  1. Spend more on smaller networks 

Smaller networks like Tik Tok and Instagram will have higher potential for socially marketing your brand. As a result, you may have to invest largely in these networks. Moreover, advertisers receive encouragement through social media platforms like TikTok, Snapchat and Pinterest. Ads are not only more entertaining but also have fewer disruptions. 


Are you ready to incorporate some successful social media marketing tactics into your business? Then, get in touch with the best social media marketing company in Kolkata, Gettraffic. They are the most reliable social media agency in Kolkata for obvious reasons.