What Does Your Business Need? Social Media Or Search Engine Marketing?

social media marketing company in kolkata

Brands should take the help of digital marketing service providers to be effective in Search Engine Marketing and Social Media Marketing for better growth and awareness. 

Driving traffic to your business websites can be quite a task if you are a newbie in the digital marketing field. There are various methods, tools, and techniques that help your business stand out amidst the crowd. Social Media Marketing (SMM) and Search Engine Marketing (SEM) in India are the two most popular marketing strategies that have proven to be effective time and again in this industry. Digital marketing agencies in Kolkata work to spread brand awareness, generate leads for your business. They help by optimizing content and also use SEM, SMM advertising techniques to build business authority and visibility. 

What Is Social Media Marketing (SMM)?

SMM uses the benefits of social media platforms and networks to promote a product or a service. It gives companies a way to reach new customers, engage with them, understand their likes and also, dislikes. This helps them create content and products that cater to a large pool of customers. Thereby increasing brand awareness and customer satisfaction. 

What Is Search Engine Marketing (SEM)?

SEM is a digital marketing strategy that involves the promotion of websites by increasing their visibility in Search Engine Result Pages(SERPs), mainly via paid advertising. It helps to attract high quality leads to your website and also,  gaining a top rank means bidding against competitors for keywords related to your niche.

How To Choose Between SEM And SMM For Your Business?

It is not right to ask which strategy is better or is more powerful because both SMM and SEM have their own share of benefits. But as a marketer or a business owner you need to increase your understanding of each of the mediums such that your business can use it to its full potential. 

  • Strategy for Social Media:- Social media marketing companies in Kolkata helps businesses to leverage the opportunities of SMM to market to specific demographics and also, groups of people.

Some of the factors that will boost your social media marketing efforts are:

  1. Location
  2. Demographics
  3. Behavior
  4. Connections
  5. Interests

So, SMM works best for businesses that have a sound understanding of their customer base. Without a thorough understanding, it is almost impossible to design a strategy for your business that will be received well by the audience. 

  • Strategy for Search Engine:- SEM comprises both paid search as well as SEO and provides different opportunities than traditional marketing methods. SEM strictly focuses on psychographics and intent unlike customer demographics in social media, TVs, or radios. 

The factors to leverage are:

  1. Location
  2. Search query
  3. Behavior

In SEM you need to avail a reverse working approach. For example, you know what your customer is searching on Google. All you need to do is to convince them that you are the brand whose service he should avail. 
Thus, SEM and SMM are marketing mediums that are almost like the two sides of the same coin. Also, reach out to GetTraffic, a premium digital marketing agency in Kolkata that will help you balance your marketing campaigns in a way that best suits your business.